Long gone are the days of traditional marketing. Nowadays, most consumers surf the web without paying any attention to banners or other types of online ads. Professional marketers have realized that and have turned their attention towards something that is today known as content marketing.
However, an effective content marketing strategy is no walk in the park. It requires a lot of knowledge and research to make the most of it. Because of that we have compiled this list of content marketing tips that if applied can elevate any content marketing campaign.
# Align Your Content Marketing with Your SEO Efforts
According to a research developed by the renowned Aberdeen Group, companies that do so in average achieve an80% higher web site conversion rate, as oppose to companies that don’t align their content marketing with their SEO efforts and don’t use SEO management tools.
# Use Video as Part of Your Content Marketing Strategy
Brands using video as part of their content marketing efforts report an average of a 66% higher web site conversion rate. That kind speaks for itself. However, just adding videos doesn’t guarantee that you will reach the mentioned web site conversion rate. Whether the video will be developed in–house or outsourced it needs to be original and needs to bring something special that people will find fun or useful.
#Content Marketing for Social Networks
Today, you are missing a lot if you are not present on social networks. The reason – that is where your consumers are. However, it’s not just about being there, it’s about making doing it the right way, which is to create different content for each platform. The thing is that what passes on twitter won’t pass elsewhere like Facebook or Google plus and vice versa. That might be one of those content marketing 101 things, but the simple fact is that too many marketers forget about it.
#Know Your Customers
Another recent study on content marketing reveals that successful companies align their marketing content efforts with buyer personas. What that means is know your customer; what makes them tick, what they like about your brand, what they hate about it and basically everything you can learn about them. What one needs to do is to make a profile of its consumers. No research or survey can tell you more about your product than your own customers. The main point is every voice matters and deserves your immediate attention.
#Know your limitations
Even if you have a small team the chances are that there is some staff that you or your team members can’t cover. The fix is pretty easy, hire someone specialized in that particular area. Whether it is a professional journalist or a renowned expert recognized in that area, you are giving a treat to your readers; and by doing so you bring your brand closer to them. Most of your followers will recognize and appreciate that. Even so that’s an old trick used by many power brands, it still is an effective tactic.
Content marketing is a relatively new area and there is no magic formula on what works and what doesn’t. Follow your gut feelings and don’t be afraid to experiment, you never know where that can take you.