There are certain things that marketers can’t stop doing, that might feel right for the time being, but that will make subscribers want to relocate emails to another, much darker place….the spam folder. Rather than walking that thin line of email marketing, there are few things you can do to avoid that abyss. Without further delay, here are the four horsemen of email marketing apocalypse.
If you keep sending the same thing over and over,stop! That’s going to kill your email marketing efforts faster than anything else. With other words, don’t be boring. People will see right through you and send you on the fast track to spam city.
Instead try to change your email design from time to time or even the structure of the emails you send.
#2 Lack of Focus
Some marketers focus too much only on their email marketing efforts and then tend to forget about the rest. Email marketing can bring great results, there is no doubt there. However, if your landing page is poor, in any sense of the world, there won’t be any conversions.
The main thing to remember is to keep focused on the big picture, not just one thing. Even the most creative email marketing campaign can’t help you if your landing page doesn’t finish the job and vice versa. Therefore, work on your email marketing, but keep an eye on everything else as well.
#3 Lack of Balance
Unbalanced email marketing is a dead marketing, simple as that. What that means is your email marketing doesn’t have the right amount of text versus images, or information versus sale. For an example, too many pics will take you to the highway that leads to the spam folder, while too much text will most likely be unread.
Also, if your messages are too pushy or you are too aggressive with your sales pitch, people will be annoyed by that and will start ignoring you. At the end of the day they will turn to someone else they see more trustworthy.
The lesson here is pretty simple, keep things easy on the eye and don’t be aggressive. The more balanced your emails are the better your conversion will be. Miss on that and your marketing efforts will be equal to zero.
#4 Not Optimize for Mobile
Every marketer knows that it is it is hard to make people open their mails and even harder to make them actually read it. By not optimizing your emails for mobile you are even more undermining all of your marketing efforts.
Why? Well, maybe because some 65% of all emails in US are accessed via mobile devices such as smartphones and tablets.
#5 Poorly Written Subject Line
That has the potential to doom your entire email campaign and it is one of the main reasons why marketers pay a lot of money to copywriters. Copywriters know what works and what not, what will make people open your mail or not.
The lesson here is you need someone who can grab consumer’s attention. Don’t be afraid to invest some money on a top professional as he can elevate your email marketing efforts to another level.