We all know that Google and other search engines are changing their search algorithms quite frequently and it’s getting very tough to get organic traffic these days. Currently most of the people rely on SEO to get free and organic traffic and put their maximum time and efforts to get best out of it. Things are changing; we have seen a lot of changes in the way how search engines react. Cracking search algo and getting top keyword rankings is not easy nut to crack anymore and nobody knows the future. Maybe we will have more restrictions so in return we will be in a fix if we are totally depending on organic traffic. So it’s important to think for some alternatives to organic traffic and plan your digital activities accordingly. There are many alternatives in market, few are paid and few are free.
Here are Top 3 Alternatives to Organic Traffic:
- Email Marketing
- Social Media
PPC traffic is a feasible alternative to organic search engine traffic but this is paid. Major difference between PPC and SEO is that you pay for PPC and whereas SEO is totally free (definitely it requires time and efforts but less money). There are some great benefits which you get with PPC. You can start and stop your campaign anytime, you have better control on your campaign as you can track real time reporting, consumer targeting is much organized, Instant traffic etc. You will not get these benefits in some other mediums.
Second good option is Email Marketing. If you are getting decent amount of traffic to your website so far, you should have built a solid list of your visitors/subscribers/customers/leads etc. This is a Golden list for you as they are the people who have shown interest in your site/business/offerings. Make a Proper plan and engage them with pre-planned activities. Send them weekly mailer with latest news/offer/launch etc. Since they already know you so engagement ratio will be way high than any other medium. If you don’t have huge list of subscribers then you can tie up with some publisher and they can send a sponsored emailer on your behalf. Obviously there will be a cost involved in this but then you have better chances to convert those visitors into your subscribers. Majorly there are 2 models are there for this kind of marketing – Pay per delivered email and pay per open email. You can talk to publishers and choose what is best for you.
Third alternative is Social Media – This is latest digital medium and all companies are after this. Mainly B2C companies are taking this very seriously. In today’s scenario, Social media has become major platform for consumers to discuss the products/brands/services etc with likeminded people. Social media is not a Sales channel so you can’t expect over night magic from this medium. It requires good amount of time and patient as you first need to build a targeted social community (facebook, twitter, google plus etc etc) on your social properties and then you need to engage them and slowly you will feel the momentum there.
Don’t put your all eggs in single basket, prepare a plan and put same amount of time and efforts into diverse marketing practices like SEO, PPC, Email Marketing, Social Media etc. If one of your activities gets fail, you have other things for recovery. You should always be ready with your Plan “B”.
You already know the value of SEO in online marketing arena, if you or any of your friend is interested in learning SEO in Faridabad or Delini-NCR, one of my all time colleague Sachin Bhutani is starting his new SEO batch. I know his capabilities and his domain expertise so I don’t mind recommending him to anyone who is interested in SEO learning.
You have both options, if you want to attend physical classed, you can attend the same in Noida and Faridabad and if you are interested in online learning then he has virtual training as well. You can also join free classes just to make sure if you want to go ahead with full program or not. Demo classes are designed to give you brief about Online Marketing and how this works in real world.
Here is video link to access his demo classes - http://www.youtube.com/watch?v=hVv7xYcf7MQ
And you can visit his website to get more details - www.websudasa.com/seo-training-institute.html
Social media can be considered no less than a revolution. All those people who have access to internet can now have a say in all sorts of matters, be it political, religious, social etc. People can now report events and happenings as they are taking place. Breaking news are probably tweeted faster than they are shown on news channels. I like to think that social media has made people become the ‘producers’ rather than the ‘consumers. Furthermore, social media has proven itself as a very powerful platform for people to express their views and interact with people, belonging to all parts of the world. Continue reading
There is no denying that ‘media’ plays an important role in the formation of our attitudes, our opinions, and our mind sets. What was once thought too forward or too bold is now considered completely acceptable and this is mostly because of what we are shown on media. The media conditions us to accept or reject certain things, acts with the help of the content that it shows and displays. Here are my thoughts on Media Influence on Children. Continue reading
With the arrival of Facebook, Twitter and other popular social interaction platforms, the terms ‘socializing’ and ‘interacting’ are literally given a new meaning, a new dimension. Now you can interact and make friends, across the globe, from the comfort of your own home. You can find like-minded people, you may even find those who challenge your opinions and views and there is just no end to the variety of people you will come across. Continue reading
Just recently, Google has updated their link schemes document. I know a lot of people, including myself, who had several questions about this update like whether the optimized anchor text which is in press releases should be nofollowed or whether or not the basic URL links have to be nofollowed as well. When John Mueller (Google) was asked about what the update meant, he tried his best by answering some of the concerns regarding the update by saying that Google wants that the links which are in the press releases should be nofollowed. He also advised that it would be a smart move to nofollow the URL links as well and I agree with this advice of his. Continue reading
Social Media and the youth are almost inseparable. The impact of social media on the youth of today has been massive. Being able to communicate instantly with anyone from any part of the world is something which is unbelievable. Being an active member of the social media, myself, I hardly ever get bored because there is always something you could do. No matter what time of the day it is, there is always going to be someone, with whom you can communicate with, exchange ideas and opinions with. Not only does it kill time, but I personally think that you also get a lot to learn from the views of other people. Continue reading
Facebook is no drug, but it is equally addictive. You are likely to find 8 out of every 10 people to be Facebook Addicts . The first thing that most of these Facebook Addicts do, after waking up in the morning is to check their facebook profile, as if it were the morning newspaper! They are not expecting to see anything different than they did, the last time they checked, but still they cannot help themselves from logging in and checking out what is the rest of the world is up to. Continue reading
If you are an online content marketer or publisher using WordPress, realizing the value of effective hosting is very important. In my years of experience, I have seen that great hosting can help you build good online impact. In order to achieve this you need to overcome certain factors that may come along with WordPress, being the most famous CMS on the Internet today. For instance, page load speeds have a deep impact on your visitors’ experience and your search engine rankings. Continue reading
I personally think Content marketing is all about developing and sharing useful free content, in order to attract and convert your viewers into potential customers and customers into buyers. Interestingly enough, a good content is what will help you build your audience, associate you with your visitors and help realize them that your business is the one you want to choose above all others.
So, be careful while sharing any content because it simply relates to what you sell online. In other words, we can say that you are cultivating your visitors so that they like, know and trust you enough to develop long term relationship with you. Continue reading