Content Marketing Tips That Can Skyrocket Your Website Conversion Rate

Content Marketing TipsLong gone are the days of traditional marketing. Nowadays, most consumers surf the web without paying any attention to banners or other types of online ads. Professional marketers have realized that and have turned their attention towards something that is today known as content marketing.

However, an effective content marketing strategy is no walk in the park. It requires a lot of knowledge and research to make the most of it. Because of that we have compiled this list of content marketing tips that if applied can elevate any content marketing campaign.

# Align Your Content Marketing with Your SEO Efforts

According to a research developed by the renowned Aberdeen Group, companies that do so in average achieve an80% higher web site conversion rate, as oppose to companies that don’t align their content marketing with their SEO efforts and don’t use SEO management tools.

# Use Video as Part of Your Content Marketing Strategy

Brands using video as part of their content marketing efforts report an average of a 66% higher web site conversion rate. That kind speaks for itself. However, just adding videos doesn’t guarantee that you will reach the mentioned web site conversion rate. Whether the video will be developed in–house or outsourced it needs to be original and needs to bring something special that people will find fun or useful.

#Content Marketing for Social Networks

Today, you are missing a lot if you are not present on social networks. The reason – that is where your consumers are. However, it’s not just about being there, it’s about making doing it the right way, which is to create different content for each platform. The thing is that what passes on twitter won’t pass elsewhere like Facebook or Google plus and vice versa. That might be one of those content marketing 101 things, but the simple fact is that too many marketers forget about it.

#Know Your Customers

Another recent study on content marketing reveals that successful companies align their marketing content efforts with buyer personas. What that means is know your customer; what makes them tick, what they like about your brand, what they hate about it and basically everything you can learn about them. What one needs to do is to make a profile of its consumers. No research or survey can tell you more about your product than your own customers. The main point is every voice matters and deserves your immediate attention.

#Know your limitations

Even if you have a small team the chances are that there is some staff that you or your team members can’t cover. The fix is pretty easy, hire someone specialized in that particular area. Whether it is a professional journalist or a renowned expert recognized in that area, you are giving a treat to your readers; and by doing so you bring your brand closer to them. Most of your followers will recognize and appreciate that. Even so that’s an old trick used by many power brands, it still is an effective tactic.

Content marketing is a relatively new area and there is no magic formula on what works and what doesn’t. Follow your gut feelings and don’t be afraid to experiment, you never know where that can take you.

Digital Marketing – Past, Presence and Future

The Good Old Days

What works and what don’t work in digital marketing is probably one of the most debated topics among digital marketers. In the good old days everything about d

igital marketing was pretty straightforward and didn’t require too much analyzing or doing some

in – depth study on what gives the best ROI. However, long gone are those days when it was all about gaining followers, fans, links and keyword density.

The Presence

Not, that those staff don’t matter; they do, but, not to that extent as back then. Nowadays, it is a completely different ball game that requires much deeper understanding of digital marketing. Digital marketing is constantly evolving, and that’s an undeniable fact that resonates into the mind of every successful marketer. Nowadays, the best way to understand what works and what not is by extracting data from research studies a

nd turn it into effective strategy.

The Study

digital marketing future

digital marketing future

One way to illustrate the significance of what was said on research studies is through presenting a study from someone who is considered a marketing veteran, someone that has worked with some of the greatest brands worldwide.

David Deal is a name that is well-known among marketers. If you haven’t heard about him than you either are

a rookie in this line of work or you are still learning this trade. Recently he published a study that shades some light on some of the best digital marketing strategies in 2014. Here are some of the highlights of his study.

-          In 2014, most brands have largely focused on three core aspects in their digital marketing efforts: content marketing, social media marketing and email marketing.

-          Around 38% of the surveyed marketers answered positive to the question whether they will spend more on their social campaigns in future or not. Furthermore, 28% of them confirmed that they will invest more in original content crea

tion, and 25% that they will increase their email marketing efforts.

-          When asked about their top objectives, 90% of marketers said awareness, 91% acquisition, 72% conversation and 84% retention.

-          When marketers were asked to describe how they, as well as their clients, see social media marketing, most of them agreed that “It’s difficult to prove ROI for social media marketing”. At the same time almost all marketers agreed that they plan to increase their social media marketing budget.

-          Email marketing is by far the most effective tactic for conversion, retention, raising awareness, acquisition, and basically everything

. As marketers like to call it “the working horse of digital marketing”.

-          If email marketing is known as “the w

ork horse” than referral marketing is labeled as “the dark horse”. The best way to illustrate that is through some good old data. Only 39% of all surveyed marketers use it as part of their marketing efforts. But, this is a big but; some 43% of those that implement it acquire well over 35% of their new customers from it. That’s twice as more than the percentage of marketers who disclose such acquisition rates from their email marketing campaigns.

The Lesson

Creating a successful digital marketing campaign is all about diversity. In some way it more like creating a colorful mosaic that requires the perfect blend if you want the best possible outcome. Studies as the one described can serve as a blue print for making that “mosaic” shine as imagined.

5 Email Marketing Mistakes that are Killing your Conversion Rate

There are certain things that marketers can’t stop doing, that might feel right for the time being, but that will make subscribers want to relocate emails to another, much darker place….the spam folder.  Rather than walking that thin line of email marketing, there are few things you can do to avoid that abyss. Without further delay, here are the four horsemen of email marketing apocalypse.

#1 Repetition

If you keep sending the same thing over and over,stop! That’s going to kill your email marketing efforts faster than anything else. With other words, don’t be boring. People will see right through you and send you on the fast track to spam city.

Instead try to change your email design from time to time or even the structure of the emails you send.

#2 Lack of Focus

Some marketers focus too much only on their email marketing efforts and then tend to forget about the rest. Email marketing can bring great results, there is no doubt there. However, if your landing page is poor, in any sense of the world, there won’t be any conversions.

The main thing to remember is to keep focused on the big picture, not just one thing. Even the most creative email marketing campaign can’t help you if your landing page doesn’t finish the job and vice versa. Therefore, work on your email marketing, but keep an eye on everything else as well.

#3 Lack of Balance

Unbalanced email marketing is a dead marketing, simple as that. What that means is your email marketing doesn’t have the right amount of text versus images, or information versus sale. For an example, too many pics will take you to the highway that leads to the spam folder, while too much text will most likely be unread.

Also, if your messages are too pushy or you are too aggressive with your sales pitch, people will be annoyed by that and will start ignoring you. At the end of the day they will turn to someone else they see more trustworthy.

The lesson here is pretty simple, keep things easy on the eye and don’t be aggressive. The more balanced your emails are the better your conversion will be. Miss on that and your marketing efforts will be equal to zero.

#4 Not Optimize for Mobile

Every marketer knows that it is it is hard to make people open their mails and even harder to make them actually read it. By not optimizing your emails for mobile you are even more undermining all of your marketing efforts.

Why? Well, maybe because some 65% of all emails in US are accessed via mobile devices such as smartphones and tablets.

#5 Poorly Written Subject Line

That has the potential to doom your entire email campaign and it is one of the main reasons why marketers pay a lot of money to copywriters. Copywriters know what works and what not, what will make people open your mail or not.

The lesson here is you need someone who can grab consumer’s attention. Don’t be afraid to invest some money on a top professional as he can elevate your email marketing efforts to another level.

Alternatives to Organic Traffic to Improve Website Traffic

Alternative to Organic TrafficWe all know that Google and other search engines are changing their search algorithms quite frequently and it’s getting very tough to get organic traffic these days. Currently most of the people rely on SEO to get free and organic traffic and put their maximum time and efforts to get best out of it. Things are changing; we have seen a lot of changes in the way how search engines react. Cracking search algo and getting top keyword rankings is not easy nut to crack anymore and nobody knows the future. Maybe we will have more restrictions so in return we will be in a fix if we are totally depending on organic traffic. So it’s important to think for some alternatives to organic traffic and plan your digital activities accordingly. There are many alternatives in market, few are paid and few are free.

Here are Top 3 Alternatives to Organic Traffic:

  • PPC
  • Email Marketing
  • Social Media

PPC traffic is a feasible alternative to organic search engine traffic but this is paid. Major difference between PPC and SEO is that you pay for PPC and whereas SEO is totally free (definitely it requires time and efforts but less money). There are some great benefits which you get with PPC. You can start and stop your campaign anytime, you have better control on your campaign as you can track real time reporting, consumer targeting is much organized, Instant traffic etc. You will not get these benefits in some other mediums.

Second good option is Email Marketing. If you are getting decent amount of traffic to your website so far, you should have built a solid list of your visitors/subscribers/customers/leads etc. This is a Golden list for you as they are the people who have shown interest in your site/business/offerings. Make a Proper plan and engage them with pre-planned activities. Send them weekly mailer with latest news/offer/launch etc. Since they already know you so engagement ratio will be way high than any other medium. If you don’t have huge list of subscribers then you can tie up with some publisher and they can send a sponsored emailer on your behalf. Obviously there will be a cost involved in this but then you have better chances to convert those visitors into your subscribers. Majorly there are 2 models are there for this kind of marketing – Pay per delivered email and pay per open email. You can talk to publishers and choose what is best for you.

Third alternative is Social Media – This is latest digital medium and all companies are after this. Mainly B2C companies are taking this very seriously. In today’s scenario, Social media has become major platform for consumers to discuss the products/brands/services etc with likeminded people. Social media is not a Sales channel so you can’t expect over night magic from this medium. It requires good amount of time and patient as you first need to build a targeted social community (facebook, twitter, google plus etc etc) on your social properties and then you need to engage them and slowly you will feel the momentum there.

Don’t put your all eggs in single basket, prepare a plan and put same amount of time and efforts into diverse marketing practices like SEO, PPC, Email Marketing, Social Media etc. If one of your activities gets fail, you have other things for recovery.   You should always be ready with your Plan “B”.

SEO Training by Sachin Bhutani

You already know the value of SEO in online marketing arena, if you or any of your friend is interested in learning SEO in Faridabad or Delini-NCR, one of my all time colleague Sachin Bhutani is starting his new SEO batch. I know his capabilities and his domain expertise so I don’t mind recommending him to anyone who is interested in SEO learning.

You have both options, if you want to attend physical classed, you can attend the same in Noida and Faridabad and if you are interested in online learning then he has virtual training as well. You can also join free classes just to make sure if you want to go ahead with full program or not. Demo classes are designed to give you brief about Online Marketing and how this works in real world.

Here is video link to access his demo classes -

And you can visit his website to get more details -


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