5 Email Marketing Mistakes that are Killing your Conversion Rate

There are certain things that marketers can’t stop doing, that might feel right for the time being, but that will make subscribers want to relocate emails to another, much darker place….the spam folder.  Rather than walking that thin line of email marketing, there are few things you can do to avoid that abyss. Without further delay, here are the four horsemen of email marketing apocalypse.

#1 Repetition

If you keep sending the same thing over and over,stop! That’s going to kill your email marketing efforts faster than anything else. With other words, don’t be boring. People will see right through you and send you on the fast track to spam city.

Instead try to change your email design from time to time or even the structure of the emails you send.

#2 Lack of Focus

Some marketers focus too much only on their email marketing efforts and then tend to forget about the rest. Email marketing can bring great results, there is no doubt there. However, if your landing page is poor, in any sense of the world, there won’t be any conversions.

The main thing to remember is to keep focused on the big picture, not just one thing. Even the most creative email marketing campaign can’t help you if your landing page doesn’t finish the job and vice versa. Therefore, work on your email marketing, but keep an eye on everything else as well.

#3 Lack of Balance

Unbalanced email marketing is a dead marketing, simple as that. What that means is your email marketing doesn’t have the right amount of text versus images, or information versus sale. For an example, too many pics will take you to the highway that leads to the spam folder, while too much text will most likely be unread.

Also, if your messages are too pushy or you are too aggressive with your sales pitch, people will be annoyed by that and will start ignoring you. At the end of the day they will turn to someone else they see more trustworthy.

The lesson here is pretty simple, keep things easy on the eye and don’t be aggressive. The more balanced your emails are the better your conversion will be. Miss on that and your marketing efforts will be equal to zero.

#4 Not Optimize for Mobile

Every marketer knows that it is it is hard to make people open their mails and even harder to make them actually read it. By not optimizing your emails for mobile you are even more undermining all of your marketing efforts.

Why? Well, maybe because some 65% of all emails in US are accessed via mobile devices such as smartphones and tablets.

#5 Poorly Written Subject Line

That has the potential to doom your entire email campaign and it is one of the main reasons why marketers pay a lot of money to copywriters. Copywriters know what works and what not, what will make people open your mail or not.

The lesson here is you need someone who can grab consumer’s attention. Don’t be afraid to invest some money on a top professional as he can elevate your email marketing efforts to another level.

Alternatives to Organic Traffic to Improve Website Traffic

Alternative to Organic TrafficWe all know that Google and other search engines are changing their search algorithms quite frequently and it’s getting very tough to get organic traffic these days. Currently most of the people rely on SEO to get free and organic traffic and put their maximum time and efforts to get best out of it. Things are changing; we have seen a lot of changes in the way how search engines react. Cracking search algo and getting top keyword rankings is not easy nut to crack anymore and nobody knows the future. Maybe we will have more restrictions so in return we will be in a fix if we are totally depending on organic traffic. So it’s important to think for some alternatives to organic traffic and plan your digital activities accordingly. There are many alternatives in market, few are paid and few are free.

Here are Top 3 Alternatives to Organic Traffic:

  • PPC
  • Email Marketing
  • Social Media

PPC traffic is a feasible alternative to organic search engine traffic but this is paid. Major difference between PPC and SEO is that you pay for PPC and whereas SEO is totally free (definitely it requires time and efforts but less money). There are some great benefits which you get with PPC. You can start and stop your campaign anytime, you have better control on your campaign as you can track real time reporting, consumer targeting is much organized, Instant traffic etc. You will not get these benefits in some other mediums.

Second good option is Email Marketing. If you are getting decent amount of traffic to your website so far, you should have built a solid list of your visitors/subscribers/customers/leads etc. This is a Golden list for you as they are the people who have shown interest in your site/business/offerings. Make a Proper plan and engage them with pre-planned activities. Send them weekly mailer with latest news/offer/launch etc. Since they already know you so engagement ratio will be way high than any other medium. If you don’t have huge list of subscribers then you can tie up with some publisher and they can send a sponsored emailer on your behalf. Obviously there will be a cost involved in this but then you have better chances to convert those visitors into your subscribers. Majorly there are 2 models are there for this kind of marketing – Pay per delivered email and pay per open email. You can talk to publishers and choose what is best for you.

Third alternative is Social Media – This is latest digital medium and all companies are after this. Mainly B2C companies are taking this very seriously. In today’s scenario, Social media has become major platform for consumers to discuss the products/brands/services etc with likeminded people. Social media is not a Sales channel so you can’t expect over night magic from this medium. It requires good amount of time and patient as you first need to build a targeted social community (facebook, twitter, google plus etc etc) on your social properties and then you need to engage them and slowly you will feel the momentum there.

Don’t put your all eggs in single basket, prepare a plan and put same amount of time and efforts into diverse marketing practices like SEO, PPC, Email Marketing, Social Media etc. If one of your activities gets fail, you have other things for recovery.   You should always be ready with your Plan “B”.

SEO Training by Sachin Bhutani

You already know the value of SEO in online marketing arena, if you or any of your friend is interested in learning SEO in Faridabad or Delini-NCR, one of my all time colleague Sachin Bhutani is starting his new SEO batch. I know his capabilities and his domain expertise so I don’t mind recommending him to anyone who is interested in SEO learning.

You have both options, if you want to attend physical classed, you can attend the same in Noida and Faridabad and if you are interested in online learning then he has virtual training as well. You can also join free classes just to make sure if you want to go ahead with full program or not. Demo classes are designed to give you brief about Online Marketing and how this works in real world.

Here is video link to access his demo classes - http://www.youtube.com/watch?v=hVv7xYcf7MQ

And you can visit his website to get more details - www.websudasa.com/seo-training-institute.html

 

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Super Fast WordPress Hosting – An effective tool for Online Marketers

Sumit Gupta

Sumit Gupta

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